Raspberry and Sekura | aer announce an alliance to transform business protection in Mexico with comprehensive insurance solutions.
Raspberry and Sekura | aer announced their strategic alliance at Estadio Banorte in Monterrey on June 23, 2025, setting a new standard in business protection with a human, agile, and specialized approach.
This collaboration aligns with the needs of a market that demands comprehensive solutions in insurance, bonds, and affinity programs, offering personalized attention by risk type and strategic consulting to strengthen organizations’ assets.
What specific needs does this alliance aim to address in the business market?
Aitor Echeverría – Commercial Director at Raspberry – explained that this alliance seeks to position itself as a true strategic partner, acting as an extension of each client’s team.
“We want our clients to see us as another area of their organization, committed to protecting what they value most: their assets,” said Echeverría.
With this vision, Raspberry and Sekura | aer do not sell policies; they build trust-based relationships.
Likewise, the focus of this alliance is to listen before offering solutions. Echeverría detailed that the priority is to deeply understand each client in order to offer protection strategies that allow companies to endure solidly over time.
“We position ourselves as consultants and allies, not as providers. Trust is the foundation of everything, and we take our role in your growth seriously,” he commented.
What exclusive benefits does this alliance offer the market?
Nevertheless, the union of these companies integrates robust operational capabilities, advanced technological tools, negotiation power, and a human approach in every client interaction. According to Echeverría, this alliance prioritizes an excellent experience from start to finish, with proposals tailored to each client.
In addition to strategic consulting, the alliance offers exclusive benefits such as premium hospital networks, personalized attention by risk type, and a team of more than 500 people focused on protecting, transforming, and helping each organization transcend.
At the same time, this differentiated approach seeks to make asset protection solutions a strategic investment for companies, transforming the way they protect critical assets while driving their growth.
What is the growth goal of this alliance?
Raspberry and Sekura | aer have set a goal of growing fivefold by 2030. However, beyond the numbers, they seek to leave a mark on each client, being remembered for the positive impact they generate with a close and effective approach.
“We want every client to say that their experience with us was truly transformative,” shared Echeverría.
Finally, Echeverría invited decision-makers to turn asset protection into a growth engine.
“Let us show you how asset protection can stop being an expense and become a strategic investment. We offer specialized consulting, proven experience, and long-term relationships that generate value from day one,” he concluded.
In summary, the alliance between Raspberry and Sekura | aer represents a firm step forward in the evolution of business protection in Mexico.
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